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Research Based Service

Research is a key part of developing your business strategy. It is about collecting information that provides insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on what your competition is doing in order to achieve useful results from your research

Clearly defined objectives will help identify the best methods to conduct your research. You will also need to determine the time frame and budget you can allocate to undertake the research.

You might consider using a professional Knowledge Processing Hub like Knowledge Park Info Private Limited to assist you to
  • Ability to conduct research

    Profile your target markets: Trying to promote your product or service to everyone can be costly and ineffective. Grouping or segmenting your potential customers based on certain characteristics will help to focus your marketing efforts. Based on factors such as: geography – location, demographics – age, gender, education level, income, occupation, behaviour - loyalty, attitude, readiness to buy, usage rates, lifestyle – social class, personality, personal values.

  • Identify your unique selling proposition

    A USP is the reason your customers buy from you and not your competitors – it’s what makes your business stand out from the crowd. It is important to define what you do differently and be able to convey that to potential customers

  • Develop your business brand

    Every business, regardless of size, needs a brand. A brand is more than a logo, colour or tagline. A well-articulated brand emotionally connects with your target customers and conveys who you are, what you stand for and what you can deliver

  • Choose your marketing avenues

    While there are many available, consider your target audience when you are determining which to use

  • Set your goals and budget

    Your goals should be SMART: specific, measurable, attainable, relevant and time-based

  • Nurture your loyal customers

    Your customers are the key to your success so it is important to look after them and encourage loyalty. Providing exceptional customer service can keep people coming back and set you apart from your competitors.

    Strategies to build loyalty in customers include, communicating regularly with customers through social media, blogs or e-news/delivering on your promises/going the ‘extra mile’/using feedback and complaints as an opportunity to improve services/listening to customers/training staff in customer service

  • Monitor and review

    It is important to regularly monitor and review your BUSINESS activities WITH us to determine whether they are achieving the desired outcome to make sure your activities are supporting your strategy. Once your business becomes more established review your plan when you introduce a new product or service, if a new competitor enters the market or if an issue arises that affects your industry.

  • You can also access and review free analytic tools to determine the effectiveness of YOUR OVERALL CUSTOMER LIFE CYCLE MANAGEMENT
To name a few industries who can take these advantages in Back Office Operations/ Accounting / Insurance / Database Server Management/ SAP/ Oracle ERP Remote Logging & Transaction Entry/ Master Maintenance / Internet based Research/ Pay Roll Processing/ Outsourcing
  • Utilities
  • Communications and Media
  • Technology
  • Travel and Hospitality
  • Health Care
  • Financial Services, Banks and Insurance
  • Retail
  • Social Media
That’s Not All!! Align your customer services/ Upgrade your database management and other customised solution under one roof and simple and single invoice.