Profile your target markets: Trying to promote your product or service to everyone can be costly and ineffective. Grouping or segmenting your potential customers based on certain characteristics will help to focus your marketing efforts. Based on factors such as: geography – location, demographics – age, gender, education level, income, occupation, behaviour - loyalty, attitude, readiness to buy, usage rates, lifestyle – social class, personality, personal values.
A USP is the reason your customers buy from you and not your competitors – it’s what makes your business stand out from the crowd. It is important to define what you do differently and be able to convey that to potential customers
Every business, regardless of size, needs a brand. A brand is more than a logo, colour or tagline. A well-articulated brand emotionally connects with your target customers and conveys who you are, what you stand for and what you can deliver
While there are many available, consider your target audience when you are determining which to use
Your goals should be SMART: specific, measurable, attainable, relevant and time-based
Your customers are the key to your success so it is important to look after them and encourage loyalty. Providing exceptional customer service can keep people coming back and set you apart from your competitors.
Strategies to build loyalty in customers include, communicating regularly with customers through social media, blogs or e-news/delivering on your promises/going the ‘extra mile’/using feedback and complaints as an opportunity to improve services/listening to customers/training staff in customer service
It is important to regularly monitor and review your BUSINESS activities WITH us to determine whether they are achieving the desired outcome to make sure your activities are supporting your strategy. Once your business becomes more established review your plan when you introduce a new product or service, if a new competitor enters the market or if an issue arises that affects your industry.